I built a strategy game you can fight your coworkers in, a few minutes a day
Most strategy games want your whole evening. Inselnova wants about five minutes, twice a day, in your browser. The fun part is getting a few coworkers in, so there's a quiet war running under the workday.
The first five minutes of my game, rebuilt five times
The early game is the gate to everything else, and too many new players weren't getting through it. Here's what five rebuilds of the first session in my browser strategy game taught me about where people stall and what actually keeps them.
From 0 to 8 Daily Players: Finding Early Adopters for a Niche Browser Game
Found 8 daily active players by messaging old Inselkampf fans on Reddit directly, then refined onboarding with achievements and psychology tricks. 330 site visitors, 41 signups, 8 completing the first achievement set.
